Buying organic is a good idea if you’re trying to eat healthier, but food manufacturers are getting sneaky. If you are buying organic vegetable broth, you may want to look closely at the label. Big name brands and store brands are cashing in on your desire to live healthier….and they are hoping you won’t read their labels (or maybe they think you can’t see the label with all that wool pulled over your eyes).
I went to purchase some veggie broth to make my delicious carrot ginger soup, and I saw two brands of organic broth on the shelf.
One was the store brand (Kroger’s “Simple Truth Organic”) and the other was a trusted name (Pacific)
The store brand ingredient list was rather long…..
And it also contained a “red flag” word: flavoring. I don’t like that word because it can sometimes mean animal parts…like the fluid of beavers sex organs kind of animal parts. Yep “castorium” is classified as a “natural flavoring”. It’s used in candy and sweets more often than other foods, but I don’t think I want to play a game of chance with ingesting anal gland fluid.
Then I read the fine print: May contain MILK, SOY, or WHEAT! Three things I don’t want in my veggie broth thank you!
Maybe they thought I wouldn’t mind four different kinds of sugars in my broth because they were “organic”. What’s next?…”organic artificial preservatives”? I think their “Simple Truth” is that they were screwing with me.
Now look closely on the front of the Simple Truth brand, and you can see some very, very, very, tiny letters. Always be careful when you see very, very, very tiny letters because they are telling you something that they don’t really want to tell you. It says “except that which occurs naturally in yeast extract”. (They are talking about their claim that this product contains “no MSG”) (monosodium glutamate). You can read all about the wonders of that poison here.
Water, carrots, celery, tomatoes, onions, leeks, garlic, sea salt, bay leaves, parsley, and thyme. Nice.
And it’s certified organic by Oregon’s certification peeps. You can’t get much more organic than that!
So the moral of the story is, just because you see “organic” on the front of the carton, it doesn’t mean that you automatically want what’s inside the carton.
I hope I’m preaching to the choir here!
Eat well! Live well! Be well!