My favorite independent label iced tea, Sweet Leaf, is being “acquired” by Nestle.
One of the reasons Sweet leaf tasted so good, was that it was a small company, started by two childhood friends. They had a product they believed in, followed their hearts, and made a product I could believe in. (and it tastes flippin awesome. See my earlier post) Organic teas and pure organic cane sugar make this the best tasting tea out there.
I know that when you make a product, you can only dream that someday, you will be purchased by a huge company like Nestle worth billions, but it still just doesn’t feel right to me, the consumer.
“It makes the fight more palatable when you have a great partner, and Nestle will be tremendous help for us going foreword.” said Dan Costello CEO of Sweet Leaf.
Translation: “It’s a lot easier to sell out when they wave upwards of $45 million dollars in your face and you know that the company sold $4.4 billion in 2010.”
The Sweet Leaf team will still “be running the company” but they won’t be “running” the company, if you know what I mean. They couldn’t even bring themselves to comment on it on their funky cool web site, and only listed a link to the Nestle site for information on the transaction. The change has already begun……
OK maybe that’s too harsh. I just know that when I put my lips to that ice cold bottle of Organic Mint and Honey Iced Tea, it just won’t taste the same.
Click here for Nestle site announcement of acquisition. You can also see all the other “water products” that belong to Nestle. Some might surprise you.